Internationalization via E-commerce

Project funded by the Recovery and Resilience Plan (PRR)

Internationalization via E-commerce

181 SPORTS – Material Desportivo, Lda. is developing the "Internationalization via E-commerce" project, aiming to strengthen its international presence through digital channels, thereby fostering export growth and expansion into new markets.

This investment will enable the company to strengthen its digital strategy by optimizing its online store, introducing new e-commerce features, integrating with international marketplaces, and implementing digital marketing initiatives targeting foreign markets.

Project Objectives

Strengthen the internationalization of the 181 Keepers brand through e-commerce;
Improve the shopping experience in the online store;
Introduce new digital features that enhance the company's competitiveness;
Expand the brand's presence in new international markets;
Strengthen international visibility through digital marketing campaigns.

Contracted Targets

Creation of a dedicated online store;
Introduction of 6 new features to the online store;
Joining 1 international marketplace;
Development of digital marketing initiatives in three international markets.